How to Leverage Email Marketing in Getting More Leads

Email marketing is dead…or that’s what most people think.

Email marketing remains one of the most effective ways to communicate with customers. Many brands use emails to reinvigorate old sign ups,spread word about promotions,or announce major discounts. Those who say email marketing is ineffective likely have failed to leverage its full potential.

In this blog,learn how to use email marketing to get more leads as recommended by an expert lead generation agency.

1. Use attractive email subject lines.

The first thing recipients will see when you send an email is the subject line. This is why you have to impress customers with your subject line from the get-go. Pique their curiosity and use buzzwords that will get them to click and read your email; don’t go for something generic. More importantly,your subject line should reflect the message of your email.

2. Go straight to the point.

The attention span of today’s customers is shorter than ever – you only have a couple of seconds to capture their interest until they start going into other things. This is why you need to be straight to the point and be clear with your email message. Explain the value proposition of your email in bullet points so it makes your email easier to scan.

3. Provide content offers.

Email marketing is a great way to distribute your content – an ebook,a white paper,an infographic,or a product guide. If you have valuable content you can share,attach them as a lead magnet in the email. With this,you’re not only communicating with your customers but also delivering them value.

Email marketing,if executed properly,can help a business reap many benefits. You need to have a solid strategy so this becomes one of the foundations of your lead generation initiatives.

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More Than Traffic: Why You Need to Qualify Your Leads

You get a lead from paid ads,but are you targeting the right one?

Lead generation goes deeper than capturing prospects and thinking they’ll be instant customers. Before you even get them at the bottom of the funnel,you need to know if you’re talking to the right leads. This is where qualifying comes in.

Any company offering lead generation services will emphasize the importance of the qualification process. Here are some of the reasons you shouldn’t miss this step:


1. Make More Time for Leads Who Convert

Not all leads immediately become your customers. A chunk of them may not even need your services. Qualifying your leads helps you prioritize on those who are more likely to convert. This,in turn,prevents your sales team from spending a significant amount of time on leads that are not ready to buy from you.

2. Know if They are the Right Fit

Smart lead generation helps you draw in your ideal customers. Understand that not everyone may be the right fit for your service. By using the BANT (Budget,Authority,Need,and Timing) to qualify leads,you’ll have a better grasp of leads going into your pipeline.

3. Nurture Leads More Efficiently

Part of the lead generation process is to nurture those who have an intent to transact with your business but may not be ready to do so. Qualifying helps you allow a score on your leads and classify them whether they’re sales qualified or marketing qualified. Those who fall under the latter may be included in your nurturing process,such as email marketing or remarketing initiatives.

The more qualified your leads,the more you can position yourself as the right business for their needs. So,don’t skip on the qualifying process. It will save you time and let you focus on the right customers to serve.

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Is Tiktok Marketing Appropriate for Your Business?

A number of businesses use various applications in order to reach not only their target customers but also to build future markets as well. Marketers need to fully utilize all available platforms and channels and use their basic SEO training to attract the required number of relevant customers. TikTok is one of those apps that is currently on the rise,so it’s only natural that marketers are looking for ways to promote their products and services effectively on this trending app.

Here are some of the ways marketers can use TikTok for the benefit of their businesses:

Hashtag Challenges

Inspired by Twitter,this activity relies heavily on user participation,allowing brands to spread their message in an organic manner. Because most of these hashtag challenge campaigns are non-sponsored,it attracts a wider range of audience,even those that tend to be skeptical towards overly blatant promotions. These types of challenges become even more successful when initiated by popular influencers because of their extensive reach.

In-feed Native Ad

Instagram stories are presented in full-screen mode,making them an ideal spot for advertisements. TikTok has the same feature called in-feed native ads which allow marketers to include not just website links but also order now buttons for quicker purchase on the actual ad. These make it easier for users to go directly to the page if they’re interested in the product or service. Because these ads are skippable,these won’t overwhelm the users.

User-Generated Content

Generation Z is all about the immersive experience. This is the primary reason why this demographic no longer sits at home to enjoy traditional broadcast TV. Netflix and other streaming sites thrive because users do not need to follow a certain schedule to watch their favorite shows. Marketers who want to tap this market should make them involved through user-generated content (UGC) that encourages them to create and not be passive.

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Effective Practices for Improved Email Deliverability

One of the most effective ways for online businesses to generate more leads and sales if email marketing. While it’s an excellent approach,it may take time before you can achieve increased email deliverability. The process goes beyond simply sending a promotional email and hoping to make an immediate sale. After all,some of these emails end up in spam folders,which can be a true nightmare for businesses. With the right practices and professional training in SEO,you’ll be able to increase email deliverability. Here are some of them:

Have a regular schedule

Email marketing is all about getting the right timing and frequency. If you’re not consistent,your subscribers are more likely to forget they’ve signed up to yours. Sending way too many,however,may backfire. The trick is to find the right balance. Try to come up with enough marketing materials so you’ll have something to send once a week.

Come up with non-spammy subject lines

What you write as your subject line will be a deciding factor as to whether or not a user will open your email. ISPs have gotten a lot better in filtering emails that contain certain catch phrases that cause emails to land in the spam folder. But,to stay on the safer side,it’s best to avoid these common spam phrases altogether,such as “Free,” “risk-free,” and “Click Now!” Emphasize the true value your email has to offer without appearing to salesy.

Send emails in batches

Of course,you’d want to reach as many potential customers as possible. But,instead of sending an email to everyone all at once,it’s best to do it in batches. This is to prevent ISPs from labelling your email as a spam. For increased email deliverability,send your first batch of email to users with the most number of engagements. These are the ones who are more likely to open your email and check out your offer.

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Nurturing Leads Despite Corona Uncertainty

There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

Produce Quality and Timely Content

Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

Keep Content Relevant

It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

Stay Connected

You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

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